Frédéric and Charles Beigbeder with their friend Guillaume wanted to intertwine the pleasures of hedonism with strict environmental ethics. Only pure organic ingredients, only sustainable packaging.
The wheat comes from Piedmont, from certified organic crops, the water is the pure and crystal clear water from Gensac, the glass of the bottles is 100 percent recycled, changing color in relation to the glass used (which is why each bottle can have different shades of color).
The spiral symbol imprinted on the bottle is inspired by Cho Ku Rei, the first symbol of Reiki, symbolizing nature, but also peace, wholeness and humility.
